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UX

Website accessibility audit: a practical guide

Accessibility isn't just about compliance — it's about making sure every visitor can use your site, including the 1 in 5 people who have a disability. It also improves SEO, conversion rates, and user experience for everyone. This guide covers the practical steps to audit and fix accessibility issues.

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Why accessibility matters for your business

Beyond the legal and ethical reasons, accessibility makes business sense. Accessible sites rank better (Google rewards clear structure and alt text), convert better (friction-free experiences help everyone), and reach more customers (the disability market has over $13 trillion in spending power globally). If your site isn't accessible, you're turning away customers and rankings simultaneously.

The most common accessibility issues

The issues that show up most frequently in our audits: missing alt text on images (screen readers can't describe them), insufficient colour contrast (text that's hard to read), missing form labels (screen readers can't identify fields), keyboard navigation failures (people who can't use a mouse can't navigate), missing skip-to-content links, non-descriptive link text ('click here' tells screen readers nothing), and missing language attributes. Each of these is fixable without a developer in most cases.

Colour contrast: the silent conversion killer

Low contrast doesn't just fail accessibility guidelines — it reduces readability for everyone, especially on mobile screens in bright sunlight. The WCAG standard requires a minimum 4.5:1 contrast ratio for normal text and 3:1 for large text. Grey text on a white background might look elegant in a design mockup, but if the contrast ratio is 2.8:1, it's unreadable for a significant portion of your visitors. Check every text element.

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Keyboard navigation: can users get around without a mouse?

Many users — including people with motor disabilities and power users — navigate websites with a keyboard alone. If your site can't be fully navigated with Tab, Enter, and Space, you're excluding those visitors. Common failures: no visible focus indicators (users can't see where they are), interactive elements that aren't keyboard-accessible (custom dropdowns, sliders), and tab order that doesn't match visual order. Test by putting your mouse away and navigating your site with only the keyboard.

Screen reader compatibility

Screen readers convert your visual site into audio for blind users. They rely on proper HTML structure: headings for navigation, alt text for images, labels for forms, and ARIA landmarks for page regions. If your site uses divs instead of semantic HTML, screen readers can't navigate it. If your images have no alt text, screen readers skip them or read the filename. If your forms have placeholder text instead of labels, screen readers don't announce them. A proper audit checks all of these.

How to audit accessibility quickly

Manual accessibility testing is important but time-consuming. An automated audit catches the most common and impactful issues in seconds — missing alt text, contrast failures, missing labels, broken heading hierarchy, and more. Velrix's audit engine checks these accessibility signals alongside SEO, speed, and conversion, so you see everything in one report. Run a free audit, fix the issues it finds, then do manual testing for the things automation can't catch.

Accessibility is an ongoing practice

Every time you add a new page, a new image, or a new form, you introduce potential accessibility issues. Make accessibility part of your regular audit cadence — not a one-time project. Velrix makes this easy: run a scan, fix what it finds, re-scan after changes, and keep your site accessible as it evolves.\n\nStart with a free audit today.

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