UX
You know your business inside out. So your website makes total sense to you. But visitors arrive with no context — and if your site doesn't guide them clearly, they leave confused and empty-handed.
See where my site is losing people — freeVague headlines like 'Empowering businesses to grow' or 'Solutions for a better tomorrow' tell visitors nothing. In the time it takes to read a vague headline, most people have already decided to leave. Your headline should answer: what do you do, for whom, and what's the benefit — in plain language.
The more options visitors have, the more cognitive effort they have to spend. A navigation menu with 10+ items — especially with dropdowns — slows people down and introduces decision paralysis. Aim for 5-7 primary items maximum, and name them based on what the visitor wants, not what your internal teams call things.
Is your site confusing visitors?
Find out where they're getting lost — in 60 seconds.
On a well-designed page, the visitor's eye moves naturally from the most important element to the next. On a confusing page, everything competes for attention equally — similar font sizes, similar colours, no clear primary action. Establish a clear visual hierarchy: one dominant heading, one dominant CTA, secondary information in supporting roles.
If visitors have to search for your price, your location, your contact details, or your key differentiator — they won't. They'll find a site that makes it easier. Common sense placement matters: pricing on a pricing page, contact on a contact page, and key benefits above the fold on the homepage.
Every page needs a clear next step. Not multiple competing options — one primary action and optionally a secondary. Without a clear path, visitors default to the back button. Think of each page as having one job: what should the visitor do when they're done reading this?
Velrix audits your site's structure, navigation, and conversion flow and tells you exactly where visitors are likely to get confused — in plain English, not developer jargon.
Get my free UX audit