Conversion
You've got a button. You've got a form. Maybe even a banner. But nobody's clicking. The problem isn't that visitors aren't interested — it's that something about the CTA itself is stopping them.
See what's wrong with my site's CTAs — freeMost CTAs are written from the company's perspective: 'Contact us', 'Get in touch', 'Submit your enquiry'. None of these tell the visitor what they get. Rewrite your CTA from the visitor's perspective — what do they receive, and why does it matter to them? 'Get my free audit' outperforms 'Submit' every time.
Your CTA button needs to be the most visually obvious element in its section. If it's the same colour as the background, a similar shade to surrounding text, or smaller than it should be, it will be missed. High contrast, generous padding, and a clear shape are non-negotiable.
Is your CTA costing you customers?
Velrix checks your conversion signals and tells you exactly what to fix.
Placing your CTA only at the bottom of a long page means most visitors never see it. CTAs need to appear at decision points — above the fold, after your key value statement, after social proof, and again at the end of the page. Give people multiple chances to convert without overwhelming them.
If your CTA asks for too much — a long form, a phone number, a credit card — before the visitor has decided to trust you, they'll abandon it. Reduce friction. Ask for the minimum needed at the first step. You can collect more later.
Without urgency or a specific benefit, 'I'll do it later' is always an option — and later usually means never. Make the immediate value of clicking crystal clear. What happens in the next 30 seconds? What do they get? That clarity drives clicks.
A Velrix audit looks at your CTAs, trust signals, layout, and conversion flow — and gives you a prioritised list of what to fix. Free, no signup, under 60 seconds.
Get my free CTA audit