Velrix is a website intelligence platform. It analyses your website's real page content to identify the areas most likely to create hesitation, reduce trust, or slow decision-making. Instead of producing generic scores, every insight is backed by visible evidence quoted from the page itself. No account or signup is required to run a free analysis.

Is Velrix free to use?

Yes. Velrix offers a free tier that includes 1 website audit per month with no signup required to run the scan. Paid plans start at £29/month (Starter) for unlimited audits, step-by-step fix guides, and rank tracking, rising to £79/month (Growth) for section-level evidence, outcome tracking, shareable reports, and change monitoring, and £199/month (Agency) for team and client access.

What does Velrix check in a website audit?

Velrix analyses: hero messaging clarity, call-to-action placement and language, trust signal presence and positioning, navigation structure, pricing presentation, value proposition clarity, social proof placement, page section ordering, and areas most likely to create friction — always citing the actual page content that drives each finding.

What is a website intelligence analysis?

A website intelligence analysis examines how each section of your page communicates its purpose — identifying where clarity, trust, or decision-making are most likely to break down. Unlike traditional SEO audits that produce technical checklists and scores, a website intelligence analysis identifies the areas most likely to create friction and connects every finding to visible evidence on the page, so you know what to change and why.

How is Velrix different from other website audit tools?

Velrix is not a traditional SEO audit tool. It does not produce generic scores or technical checklists. Instead, it reads your real page content and identifies the areas most likely to create hesitation or reduce trust — quoting the specific evidence from your page that drives each finding. When evidence is weak or unavailable, Velrix refuses to guess instead of fabricating a diagnosis.

What does evidence-backed mean?

Every insight Velrix produces is tied to visible evidence on your page — actual headlines, button text, navigation labels, or section content that a visitor would see. Velrix does not generate generic advice or speculative conclusions. If it cannot find sufficient evidence to support a finding, it says so openly rather than guessing.

Can Velrix track competitor websites?

Not yet. Velrix focuses on analysing your own pages with evidence-backed findings. Competitor comparison intelligence is on the roadmap but is not currently available as a grounded feature.

Does Velrix send automated audit reports?

Velrix supports scheduled email reports as a backend capability. Reports include diagnostic findings, summary scores, and a prioritised list of what to fix first. This feature is being integrated into the dashboard interface.

Velrix is a website intelligence platform that analyses your pages to identify the areas most likely to create hesitation, reduce trust, or slow decision-making. Every insight is backed by visible evidence — not generic scores or guesses. When evidence is weak, Velrix refuses to guess. Enter any URL and find the highest-impact improvements — no account required.

Conversion

Website conversion optimization: the complete guide

Conversion rate optimization is not about guessing. It's about finding the specific friction points on your website that stop visitors from becoming customers — and fixing them in order of impact. This guide walks through the entire framework.

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What conversion optimization actually means

Conversion optimization is the systematic process of increasing the percentage of visitors who take a desired action — buy, sign up, enquire, subscribe. It is not about tricking people or adding pop-ups. It is about removing the barriers between what your visitor wants and what your website offers. The best conversion optimizers don't guess — they find evidence of friction and fix it.

The three pillars of conversion

Every conversion decision a visitor makes is influenced by three things: clarity (do they understand what you offer and what to do next?), trust (do they believe you'll deliver and that it's safe to proceed?), and friction (how much effort does the next step require?). If any one of these is weak, the other two can't compensate. A clear, trustworthy site with a 12-field form still loses people.

Clarity: the most common conversion killer

Most websites fail at clarity before they fail at anything else. The visitor arrives, reads the headline, and within 5 seconds decides whether they understand what the site offers. If they don't, they leave — regardless of how good the product is. Common clarity problems include vague headlines, jargon-heavy copy, missing value propositions above the fold, and navigation that doesn't communicate what the site does.

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Trust signals that actually work

Trust isn't built with a single badge. It's built through a combination of social proof (testimonials, case studies, customer logos), authority signals (certifications, press mentions, awards), transparency (clear pricing, real team photos, physical address), and risk reduction (money-back guarantees, free trials, clear return policies). The key is placing trust signals at decision points — near the buy button, on the pricing page, next to the contact form.

Reducing friction without dumbing down

Friction reduction is the highest-ROI conversion work. It means fewer form fields, fewer steps in checkout, faster page loads, clearer error messages, and no surprise costs. It does NOT mean removing information or making things vague. The goal is to reduce the effort required to complete the desired action while maintaining all the information the visitor needs to feel confident.

How to audit your conversion rate

Start with a full website audit that checks all three pillars — clarity, trust, and friction. Velrix's audit engine scans your pages and surfaces specific, evidence-based issues in each area, prioritised by conversion impact. You don't need to guess what's wrong — the audit tells you exactly what to fix and in what order. Run a free audit, then work through the findings from highest to lowest impact.

Measuring the impact of your fixes

After implementing changes, re-run the audit to see if the issues have been resolved and whether your scores have improved. Track your conversion rate over time using your analytics platform. Remember that conversion rate is a lagging indicator — the leading indicators are the specific issues you fix. Improve clarity, trust, and friction, and the conversion rate follows.

Conversion optimization is a process, not a one-time fix

The websites with the highest conversion rates aren't the ones that got everything right the first time. They're the ones that continuously audit, fix, and measure. Velrix makes that loop fast — you see exactly what's holding your site back, fix it, and re-scan to confirm the improvement.\n\nStart with a free audit, then work through the prioritised list. Every fix moves the needle.