Conversion
There are hundreds of landing page best-practice lists online. Most are generic, most are untested, and most won't move your conversion rate. This guide covers the practices that consistently show up in our audit data as the highest-impact conversion issues — the ones that actually make a difference.
Audit my landing pageThe most common landing page mistake is trying to do too much. A landing page should have one goal — one specific action you want the visitor to take. Every element on the page should support that single action. If you have two CTAs competing for attention, a navigation menu with 8 links, and a sidebar with blog posts, you're giving visitors reasons to leave without converting. Strip everything that doesn't serve the one goal.
When a visitor lands on your page, they should understand within 5 seconds: what you offer, who it's for, and what to do next. If they can't answer those three questions in 5 seconds, they leave. Test this by showing your landing page to someone who's never seen it and asking them those three questions after 5 seconds. If they can't answer, your headline and subheadline need work.
Everything above the fold should answer the visitor's first question: 'Am I in the right place?' That means a clear, specific headline that names the outcome, a subheadline that clarifies who it's for, and a visible CTA button. Do not put a hero image that takes up 60% of the screen and pushes the CTA below the fold. The CTA should be visible without scrolling on every device.
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Social proof works — but only when it's placed at decision points. A testimonial at the top of the page builds initial trust. A customer count ('trusted by 2,000+ teams') near the CTA reduces hesitation at the moment of action. Case study links in the body provide depth for visitors who need more evidence. Don't dump all your social proof in one section — distribute it where it supports the decision to act.
Every additional form field reduces conversion rate. This is one of the most consistently proven findings in conversion research. Ask only for what you absolutely need to take the next step. If you need a phone call, you need name and phone. If you need an email follow-up, you need name and email. If you need a quote request, you need name, email, and what they're looking for. Every field beyond the minimum is friction you're adding for no reason.
A landing page that takes 4 seconds to load has already lost 40% of its visitors before they even see your headline. Page speed isn't just an SEO concern — it's a conversion concern. Compress your images, defer non-critical JavaScript, use a CDN, and aim for under 2.5 seconds on mobile. Velrix's audit checks your real Lighthouse scores and tells you exactly what's slowing your page down.
Over 60% of web traffic is mobile. If your landing page looks great on desktop but has tiny text, overlapping elements, or a CTA that's below the fold on mobile, you're losing the majority of your visitors. Design for mobile first, then enhance for desktop. Test on real devices — emulators miss real-world performance issues.
Knowing the best practices doesn't help if you don't know which ones your landing page is violating. Velrix scans your landing page and tells you exactly which best practices you're missing — in order of conversion impact. You get a prioritised action plan, not a generic checklist.\n\nRun a free audit, fix the top issues, and measure the difference.
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