Velrix — See where your website is most likely to create hesitation

Velrix is a website intelligence platform that analyses your pages to identify the areas most likely to create hesitation, reduce trust, or slow decision-making. Every insight is backed by visible evidence — not generic scores or guesses. When evidence is weak, Velrix refuses to guess. Enter any URL and find the highest-impact improvements — no account required.

UX

User experience audit: finding UX friction that costs conversions

A UX audit examines your website through the eyes of your users and finds the specific moments where the experience breaks down — where visitors get confused, frustrated, or abandon the journey. It's not about aesthetics or opinions. It's about finding the friction points that are quietly costing you conversions and fixing them in order of impact.

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What a UX audit actually examines

A UX audit looks at your user journey end-to-end: How do visitors arrive? What's the first thing they see? Can they find what they're looking for? Is the path to conversion clear? Where do they get stuck? Where do they abandon? It examines navigation, page hierarchy, content clarity, form design, CTA placement, error handling, and mobile experience. The goal isn't to make the site prettier — it's to make it easier for visitors to do what they came to do.

The three types of UX friction

UX friction comes in three forms: cognitive friction (visitors don't understand what to do or where to go), interaction friction (visitors know what to do but it's too hard — too many steps, too many fields, slow responses), and emotional friction (visitors don't trust the process or feel anxious about proceeding). Each type requires different fixes: cognitive friction needs clearer content and navigation, interaction friction needs fewer steps and simpler forms, emotional friction needs trust signals and reassurance.

How to find UX friction without user testing

While live user testing is valuable, you can find most UX friction through a structured audit. Velrix's AI engine reads your page structure and identifies: unclear value propositions, missing or weak CTAs, overwhelming navigation, too many competing actions, missing trust signals, and form friction. It's like having a UX expert review every page of your site in 60 seconds — without scheduling a single testing session.

How much is UX friction costing you?

Run a free UX audit and see exactly where visitors are getting stuck — in 60 seconds.

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The highest-impact UX fixes

From our audit data, the UX fixes with the highest conversion impact are: 1) Clarifying your value proposition above the fold (if visitors don't know what you offer in 5 seconds, they leave), 2) Making your primary CTA visible and compelling (if visitors can't see what to do next, they do nothing), 3) Simplifying forms (every field removed increases conversions), 4) Adding trust signals at decision points (reviews, guarantees, security badges), 5) Improving mobile layout (over 60% of visitors are on mobile — if it's broken there, it's broken).

UX audit vs usability testing: what's the difference?

A UX audit is a systematic review of your site's structure and content — it can be automated and covers every page. Usability testing involves real people performing tasks — it's qualitative and covers specific journeys. They're complementary: run an audit to find all the structural issues, then use usability testing to understand the subjective experience. Start with the audit (it's free and instant), then prioritise which findings to validate with user testing.

Measuring the impact of UX improvements

After implementing UX fixes, measure: conversion rate (did more visitors complete the desired action?), bounce rate (did fewer visitors leave immediately?), time on page (are visitors engaging more or just stuck?), and page abandonment (are visitors getting further in the journey?). Run a re-audit to see if your scores improved. Velrix's audit tracks before-and-after scores so you can see the measurable impact of each fix.

Better UX means better conversions

Every UX friction point you remove is a visitor who stays, engages, and converts. Velrix's audit engine reads your pages and identifies the specific UX issues that are costing you conversions — prioritised by impact, explained in plain English. You see exactly what to fix and what order to fix it in.\n\nRun a free UX audit and start removing friction.

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Related reading

Website Usability TestingWhy Users Leave Your WebsiteWhy Your Website Feels ConfusingWebsite Conversion Optimization GuideLanding Page Best Practices