Velrix is a website intelligence platform. It analyses your website's real page content to identify the areas most likely to create hesitation, reduce trust, or slow decision-making. Instead of producing generic scores, every insight is backed by visible evidence quoted from the page itself. No account or signup is required to run a free analysis.

Is Velrix free to use?

Yes. Velrix offers a free tier that includes 1 website audit per month with no signup required to run the scan. Paid plans start at £29/month (Starter) for unlimited audits, step-by-step fix guides, and rank tracking, rising to £79/month (Growth) for section-level evidence, outcome tracking, shareable reports, and change monitoring, and £199/month (Agency) for team and client access.

What does Velrix check in a website audit?

Velrix analyses: hero messaging clarity, call-to-action placement and language, trust signal presence and positioning, navigation structure, pricing presentation, value proposition clarity, social proof placement, page section ordering, and areas most likely to create friction — always citing the actual page content that drives each finding.

What is a website intelligence analysis?

A website intelligence analysis examines how each section of your page communicates its purpose — identifying where clarity, trust, or decision-making are most likely to break down. Unlike traditional SEO audits that produce technical checklists and scores, a website intelligence analysis identifies the areas most likely to create friction and connects every finding to visible evidence on the page, so you know what to change and why.

How is Velrix different from other website audit tools?

Velrix is not a traditional SEO audit tool. It does not produce generic scores or technical checklists. Instead, it reads your real page content and identifies the areas most likely to create hesitation or reduce trust — quoting the specific evidence from your page that drives each finding. When evidence is weak or unavailable, Velrix refuses to guess instead of fabricating a diagnosis.

What does evidence-backed mean?

Every insight Velrix produces is tied to visible evidence on your page — actual headlines, button text, navigation labels, or section content that a visitor would see. Velrix does not generate generic advice or speculative conclusions. If it cannot find sufficient evidence to support a finding, it says so openly rather than guessing.

Can Velrix track competitor websites?

Not yet. Velrix focuses on analysing your own pages with evidence-backed findings. Competitor comparison intelligence is on the roadmap but is not currently available as a grounded feature.

Does Velrix send automated audit reports?

Velrix supports scheduled email reports as a backend capability. Reports include diagnostic findings, summary scores, and a prioritised list of what to fix first. This feature is being integrated into the dashboard interface.

Velrix is a website intelligence platform that analyses your pages to identify the areas most likely to create hesitation, reduce trust, or slow decision-making. Every insight is backed by visible evidence — not generic scores or guesses. When evidence is weak, Velrix refuses to guess. Enter any URL and find the highest-impact improvements — no account required.

Conversion

Website trust signals: what they are and why they drive conversions

Trust is the invisible barrier between your visitor and your conversion. You can have perfect clarity and zero friction, but if the visitor doesn't trust you, they won't buy. This guide covers the specific trust signals that consistently appear in our audit data as conversion-impacting issues — and where to place them for maximum effect.

Audit my site's trust signals

What trust signals actually do

Trust signals reduce the perceived risk of taking action. Every conversion — a purchase, a sign-up, a contact form — requires the visitor to take a risk: financial risk, personal information risk, or time risk. Trust signals tell the visitor 'this is safe.' Without them, the visitor hesitates, second-guesses, and leaves. With them, the visitor proceeds with confidence. The key is having the right signals at the right moments.

Social proof: the most powerful trust signal

Social proof — evidence that others have chosen you and been satisfied — is the single most effective trust signal. Types: customer testimonials (specific, with names and photos), case studies (detailed results with metrics), customer logos (recognisable brands), review scores (with links to reviews), and user counts ('trusted by 5,000+ teams'). The key: specificity beats quantity. One detailed testimonial with a photo and a specific result outperforms ten vague quotes.

Authority signals: proving you know your stuff

Authority signals show expertise and credibility: industry certifications, awards, press mentions, professional memberships, and educational credentials. For B2B sites, these are especially important — buyers need to justify their choice internally. Place authority signals in your footer, on your about page, and near your CTAs. Don't hide them on a separate 'credentials' page that nobody visits.

Are trust signals costing you conversions?

Run a free audit and see exactly which trust signals are missing — and where to add them.

Audit my trust signals

Transparency: the trust signal most sites miss

Transparency means being open about who you are and how you operate: a real physical address, a phone number that works, photos of your team, clear pricing (no 'contact us for a quote' if you can show a range), and a clear returns/refund policy. Many sites hide this information because they think it looks 'less premium.' The opposite is true — transparency builds trust, and trust drives conversions.

Risk reduction: removing the fear of being wrong

Risk reduction signals tell the visitor 'if this doesn't work out, you're not stuck.' These include: money-back guarantees, free trials, no-contract terms, free cancellations, and clear return policies. The key: make the guarantee prominent, not buried in terms and conditions. A '30-day money-back guarantee' badge near your CTA button can increase conversions by 10-20% — because it removes the biggest fear at the decision point.

Security signals: protecting personal information

For any site that collects personal or payment information, security signals are essential: SSL certificates (https), payment security badges (Stripe, PayPal verified), privacy policy links, GDPR compliance notices, and secure checkout indicators. Place security badges near form fields and payment buttons — at the exact moment the visitor is deciding whether their information is safe.

Where to place trust signals for maximum impact

Trust signals don't work if they're all in one section. Distribute them at decision points: above the fold on your homepage (social proof), near every CTA button (risk reduction), on your pricing page (authority + risk reduction), on your contact form (security + transparency), and on product pages (reviews + guarantees). Velrix's audit checks whether trust signals are present at these key decision points and flags missing ones as conversion issues.

Trust is built through evidence, not claims

Visitors don't believe claims — they believe evidence. The sites with the highest conversion rates don't say 'we're trustworthy' — they show it with specific, verifiable trust signals placed at the moments where visitors need reassurance. Velrix's audit engine checks your site for missing trust signals and tells you exactly where to add them.\n\nRun a free audit and see what's missing.