Conversion
Ecommerce conversion rates average 2-3% — meaning 97% of visitors leave without buying. The fixes that actually move the needle aren't the trendy ones (AI chatbots, AR try-ons). They're the fundamentals: product page clarity, checkout friction, trust signals, and page speed. This guide covers the highest-impact fixes from our audit data.
Audit my ecommerce siteYour product page is where the buying decision happens. If a visitor can't quickly understand what the product is, what it looks like, what it costs, and when it'll arrive, they leave. The most common product page issues: vague product descriptions, missing or low-quality images, no size/colour context, hidden shipping costs, and no clear stock status. Every product page should answer: what is it, what does it look like, how much does it cost (including shipping), and when will it arrive?
Product images are the closest online shoppers get to touching the product. A single image isn't enough — you need multiple angles, a zoom function, lifestyle shots showing the product in use, and size context (a photo of the product next to a common object). Images should be high-resolution but compressed for fast loading. Missing or poor images is one of the most common conversion killers we see in ecommerce audits.
The average cart abandonment rate is 70%. Most of that happens at checkout. The highest-impact checkout fixes: allow guest checkout (forced account creation kills conversions), show all costs upfront (shipping, taxes, fees — no surprises), minimise form fields (billing + shipping in one if possible), offer multiple payment methods (including Apple Pay and Google Pay), and show a progress indicator. Every extra step in checkout reduces conversion rate.
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Online shoppers need to trust you before they enter their card details. Essential trust signals on ecommerce sites: clear return policy (ideally free returns), customer reviews with photos, security badges near the payment form, real contact information, and shipping transparency (when will it arrive?). Place these signals at the decision point — near the add-to-cart button and at checkout — not buried in a footer.
If visitors can't find products, they can't buy them. Common issues: search that returns no results for common queries, filters that don't work, categories that are too broad or too narrow, and no breadcrumb navigation. A good ecommerce search should handle typos, show product images in results, and offer suggestions when no exact match exists. Every failed search is a lost sale.
Over 60% of ecommerce traffic is mobile, but mobile conversion rates are typically half of desktop. Why? Mobile checkout is harder — small form fields, difficult keyboard navigation, and more distractions. Optimise mobile checkout specifically: large tap targets, autofill for address and payment, Apple Pay/Google Pay for one-tap checkout, and minimal scrolling. Don't just shrink your desktop checkout — design for mobile thumbs.
Research from Walmart found that every 1-second improvement in page load time increased conversions by 2%. Amazon found the same. For ecommerce, page speed is directly tied to revenue. Product images are usually the biggest bottleneck — compress them, use WebP format, and lazy-load images below the fold. Velrix's audit shows your real page speed scores and the specific resources slowing your store down.
The ecommerce stores with the highest conversion rates aren't the ones with the flashiest features. They're the ones that make buying easy — clear product pages, fast checkout, transparent pricing, and trustworthy signals. Velrix's audit engine checks all of these and tells you exactly what to fix, in order of revenue impact.\n\nRun a free audit, fix the top issues, and watch your conversion rate climb.
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